Fundamentals
The core concepts used to develop a solid and meaningful identity, only relatable to this brand.
Brand values
Clean – Professional – Contemporary
Sólar’s refreshed visual identity captures the essence of what the company stands for: professionalism, freshness, and a clear focus on quality. As a cleaning company specializing in large-scale services for businesses, hotels, and public spaces, the new look is designed to reflect both the reliability and the human touch that defines Sólar. The brand is clean and minimal, yet full of character—bringing together functional clarity with subtle, modern warmth across all its visual elements.
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