Logo
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Sólar logo
Primary logo
Sólar primary logo is the full logomark plus the logotype. It should be used in all branded material that requires a logo.
Breathing space
Make sure the logo has sufficient spacing on all edges to ensure maximum visibility and impact. The rule of thumb is to use the figure's head width as the guide for the minimum space around.
Logomark
The logomark is a secondary logo used only when the full logotype is not needed, for example as a social media profile picture or in presentations where the primary logo has appeared before.
Breathing space
Make sure the logo has sufficient spacing on all edges to ensure maximum visibility and impact. The rule of thumb again is to use the head's width as a guide for the miminum space around required.
General rules
Rules
Below are examples that show how the logo should not be used.
Incorrect uses
Do not add foreign objects to the logo.
Do not use the logomark and logotype together.
Do not stretch or skew the logo.
Do not change the layout or disposition of the elements.
Do not change the colours.
Do not change the order of elements.
Do not tilt the logo.
Do not add shadows or other effects to the logo.