Like a fingerprint, the logo is a non-transferable and an exclusive signature of a brand that communicates the core attributes.
This version is Synia's primary logo. We recommend using this version in all internal and external material; marketing, presentations, web applications and other. Other versions of the logo should only be used when specifically required.
This logo is used with very light backgrounds. The logo should never be used on coloured backgrounds.
We recommend this as clear space for this logo variant. The clear space is the ammount of space the logo must have on all sides when used to ensure maximum visibility and impact.
Once the logo is positioned correctly and sized appropriately, the clear space is determined by the size of the resulting "a" within the "synia" text in the logo.
Synia's secondary logo which includes the company's claim. This version is used when the logo appears in non-owned applications. For example, when a third party designs a poster and Synia's logo is featured alongside other companies. This logo version should not be used in Synia's own marketing material
Secondary logo with a blue subtitle. Only used on black backgrounds, used interchangably with the single colour version.
Secondary logo with a black subtitle.
Secondary logo with a blue subtitle. Only used on white backgrounds, used interchangably with the single colour version.
We recommend this as clear space for this logo variant. The clear space is the ammount of space the logo must have on all sides when used to ensure maximum visibility and impact. Once the logo is positioned correctly and sized appropriately, the clear space is determined by the size of the resulting "a" within the "synia" text in the logo.
Below are some examples on how the logo should not be used.
Incorrect uses
Do not tilt the logo.
Do not change the spacing within the logo.
Do not warp the logo's shape.
Do not add gradients to the logo.
Do not put photos inside the logo.
Do not add foreign elements to the logo.
Do not use the black logo on a dark background.
Do not use the white logo on a light background.
The logo should not be on a coloured background.
Do not change the logo's colour.