1. FundamentalsPhilosophyCore concepts2. LogoLogo assetsHorizontal orientationVertical orientationSymbolIncorrect uses3. TypographyPrimary typographySecondary typography4. ColorColor documentColors overviewPrimary colorsSecondary colorsCorrect & incorrect uses5. ImageryRegular imagesTinted images

Last updated

2 may 2024

SFF

An online brand guide to understand the basic structure of your visual identity, and how all parts work together to create an exclusive world made for your company only.

Fundamentals

The core concepts and values that make the SFF brand come to life.

Logo
Typography

The fonts of SFF, examples and rules of use.

Color

Colors of SFF, examples and rules of use

Imagery

Imagery for SFF. Art direction rules and visual style for all images across the brand.

Fundamentals
Fundamentals
PhilosophyCore concepts
Logo
Logo assetsHorizontal orientationVertical orientationSymbolIncorrect uses
Typography
Primary typographySecondary typography
Color
Color documentColors overviewPrimary colorsSecondary colorsCorrect & incorrect uses
Imagery
Regular imagesTinted images

This brandguide was created and designed by Jökulá. If you have any questions don’t hesitate to contact us at:

jokula@jokula.com