Imagery
Imagery for SFF. Art direction rules and visual style for all images across the brand.
Regular images
Regular images
For regular images (without nuances) use stylized images where the color green is in the foreground along with the yellow and brown tones of the color scale.
This increases the visual appeal and cohesiveness of the look.
There is also an emphasis on showing real people in sincere communication.
Tinted images
Tinted images
We use images with a subtle Sea Green color tint to evoke a sense of tranquility and harmony, as well as unifying the imagery and essence of the branding, conveying a visual language that resonates with stability and trust.
In Adobe Photoshop, the tint is made by adding two Sea Green solid colored layers on top of the original image. Both layers have a hard light blending mode. The first one has a 100% opacity, and the last one has a 35%.
