Fundamentals

At SFF (Finance Iceland), our brand philosophy is grounded in the principles of trust, stability, and client-centered relationships. Our branding draws inspiration from the sea, with our primary color, Sea Green, reflecting the calm and trustworthy qualities of deep waters.

We've carefully designed our branding to convey a sense of fluidity and consistency. Our choice of a refined typeface, accompanied by a neutral secondary typeface, creates a balanced and professional yet approachable appearance.

To reinforce our commitment to transparency and reliability, we've developed specific photo and illustration styles. These styles capture the essence of financial stability and trust while establishing a versatile and recognizable visual language, adaptable for online and offline applications.

In our branding, we aim to evoke the same sense of assurance and professionalism that underlies the financial industry, with our Sea Green color serving as a symbol of our trustworthiness and commitment to excellence at SFF (Finance Iceland).

Every decision in crafting our branding rigorously adheres to these core concepts, striking a unique and delicate balance among them. It's this careful equilibrium that infuses our branding with meaning, rendering it distinctive and irreplaceable. We encourage embracing these core principles as a guiding compass in every facet of your association with our company.

TRUSTED

At the heart of our brand identity is the concept of trust. We prioritize trustworthiness in every aspect of our operations, and it's vital that this principle shines through in our branding. Trust is our foundation and a cornerstone of our brand's integrity.

MODERN

Our brand embodies a modern outlook. It reflects our commitment to staying at the forefront of financial innovation and progress. Modernity is not just a style choice; it's a reflection of our forward-thinking approach in the financial world.

ACCESSIBLE

In the realm of finance, accessibility is paramount. We work diligently to ensure that our services are accessible and understandable to all our clients. This concept of accessibility extends to our branding, making it relatable and easy to connect with.

These core ideas serve as the pillars of our brand, guiding our decisions, and reinforcing our commitment to trust, innovation, and accessibility at SFF (Finance Iceland).