1. FundamentalsCore attributes2. LogoDownloadablesVertical orientationHorizontal orientationSymbolSpecial variantIncorrect uses3. TypographyDownloadablesPrimary typographySecondary typography4. ColorsDownloadablesColor overviewPrimary colorsSecondary colorsColor rules5. CompositionText compositionElements compositionComposition examples6. Brand elementsDownloadablesIllustrationsPhotographyVideos7. ApplicationsDownloadablesBasicsOther applicationsAdditional application mockups

Last updated

14 may 2024

isea

This is your brand guide

An online brand guide to understand the basic structure of your visual identity, and how all parts work together to create an exclusive world made for your company only.

Fundamentals

The core concepts used to develop a solid and meaningful identity, only relatable to this brand.

Logo

Like a fingerprint, the logo is a non-transferable and an exclusive signature of a brand that communicates the core attributes.

Typography

Typography is like body language: a simple sign has a lot of hidden meaning. Typography is an identity by itself, and it should be treated delicately.

Colors

Colors are irreplaceable. They can sway thinking, change actions, and cause reactions. Used in the right way, they can communicate more than anything.

Composition

In this brand the composition serves as a crucial rezognizable element, possessing the same level of importance as any other aspect of the brand, thus needing the same attention.

Brand elements

Other recognizable additional brand elements and how to consistenly use them for effective visual communication.

Applications

Real and conceptial visual representations showcasing the cohesive look of the brand.

Fundamentals
Fundamentals
Core attributes
Logo
DownloadablesVertical orientationHorizontal orientationSymbolSpecial variantIncorrect uses
Typography
DownloadablesPrimary typographySecondary typography
Colors
DownloadablesColor overviewPrimary colorsSecondary colorsColor rules
Composition
Text compositionElements compositionComposition examples
Brand elements
DownloadablesIllustrationsPhotographyVideos
Applications
DownloadablesBasicsOther applicationsAdditional application mockups

This brandguide was created and designed by Jökulá. If you have any questions don’t hesitate to contact us at:

jokula@jokula.com