Logo
Like a fingerprint, the logo is a non-transferable and an exclusive signature of a brand that communicates the core attributes.
Downloadables
Vertical orientation
Primary
We recommend using this version as the primary logo composition to use in all cases. Use the rest of the logo versions when specially required.
These are the recommended minimum display height sizes to use for this specific variant of the logo.
Minimum sizes recommended:
- For print: 10 mm height
- For digital: 64 px heigh
We recommend this as clear space for this logo variant. The clear space is the ammount of space the logo must have on all sides when used to ensure maximum visibility and impact.
Once the logo is positioned correctly and sized appropriately, the clear space is determined by the size of the resulting "a" within the "isea" text in the logo.
With tagline
This is the primary logo composition with the brand's tagline. Use it when the logo can be placed in the correct size for the tagline to be readable and legible.
These are the recommended minimum display height sizes to use for this specific variant of the logo.
Minimum sizes recommended:
- For print: 30 mm height
- For digital: 200 px height
We recommend this as clear space for this logo variant. The clear space is the ammount of space the logo must have on all sides when used to ensure maximum visibility and impact.
Once the logo is positioned correctly and sized appropriately, the clear space is determined by the size of the resulting "a" within the "isea" text in the logo.
Horizontal orientation
Default horizontal orientation
We recommend using this version when there is not enough vertical space in the surface or when the application is wide and the only element is the logo.
Placement example
We would use this version on the back cover of a letter because the application has landscape orientation and the only element that will be placed is the logo.
For notebooks and letters, which are taller than they are wide, we use the vertically oriented logo.
More visual examples provided below.
There is not enough space to place the primary vertical oriented version of the logo, so we use the landscape oriented one.
We are using multiple elements and there is enough space for the primary vertical oriented logo.
These are the recommended minimum display height sizes to use for this specific variant of the logo.
Minimum sizes recommended:
- For print: 5 mm height
- For digital: 32 px height
We recommend this as clear space for this logo variant. The clear space is the ammount of space the logo must have on all sides when used to ensure maximum visibility and impact.
Once the logo is positioned correctly and sized appropriately, the clear space is determined by the size of the resulting "a" within the "isea" text in the logo.
With tagline
This is the vertical logo composition with the brand's tagline. Use it when the logo can be placed in the correct size for the tagline to be readable and legible.
These are the recommended minimum display height sizes to use for this specific variant of the logo.
Minimum sizes recommended:
- For print: 12 mm height
- For digital: 80 px height
We recommend this as clear space for this logo variant. The clear space is the ammount of space the logo must have on all sides when used to ensure maximum visibility and impact.
Once the logo is positioned correctly and sized appropriately, the clear space is determined by the size of the resulting "a" within the "isea" text in the logo.
Symbol
Logomark
It is possible to use only the mark of the logo in some occasions.
These are the recommended minimum display height sizes to use for this specific variant of the logo.
Minimum sizes recommended:
- For print: 5 mm height
- For digital: 32 px height
We recommend this as clear space for this logo variant. The clear space is the ammount of space the logo must have on all sides when used to ensure maximum visibility and impact.
Once the logo is positioned correctly and sized appropriately, the clear space is determined by the size of the resulting "a" within the "isea" text in the logo.
Tip: In this scenario, we would place temporarily to the vertical orientation logo to estimate the required clear space for the logomark.
Special variant
Text on top
This is a special variant with the main text on top. This will only used on the most specific cases when for some reason we cannot use the primary vertical oriented one. This logo doesn't have a secondary variant with tagline.
These are the recommended minimum display height sizes to use for this specific variant of the logo.
Minimum sizes recommended:
- For print: 10 mm height
- For digital: 64 px height
We recommend this as clear space for this logo variant. The clear space is the ammount of space the logo must have on all sides when used to ensure maximum visibility and impact.
Once the logo is positioned correctly and sized appropriately, the clear space is determined by the size of the resulting "a" within the "isea" text in the logo.
Incorrect uses
Examples of use
Some examples of the logo usage.
Visual examples
Do not alter the order of the text.
Do not change the position of the logomark.
Do not use shadows to create the layering effect or to stand out elements.
Do not transform the orientation, scale or position of the illustration in the logo.
Do not resize the text.
Do not add any element to the logo or any of its variants.
Do not use two different colors for the logo.
Do not take out the mark out of the logo composition. The logomark must always be present.