Typography is like body language: a simple sign has a lot of hidden meaning. Typography is an identity by itself, and it should be treated delicately.
This typography will only be used for titles, subtitles and highlights.
How to use it
When long titles as in the example, the most important part of the sentence will be in capital letters
The separation size in between will be the height of the lower caps sentence minimum
One color will be used per text composition
Both splits can have left or right alignment, but they will always occupy different horizontal spaces on the X-axis
The capital letters are only to be used for the most impactful and short split available in the sentence. Be mindful of copywriting.
There is missing the height between the two splits of the sentence
Two colors are used for the same text composition
The first split is center-aligned and both are in the same X axis position
The space between sentences may vary depending on the total area available
The splits have noticeable different text aligments
The most important split is in capital letters
The height space between splits is not correct
One split is center aligned and there is not enough visual difference between them
Both splits are in capital letters
For two-word sentences we can use capital letters
The space between splits for these cases should adhere to the default text spacing
They have different X positionings and they placed in a corner of the area available
By default, aim to capitalize two-word sentences, although exceptions may be made
The space between splits is not the default by the text
They hace different X positionings and alignment, which is correct, but they are not placed correctly in the space available
This typography will be used for body text, captions and all content that is not a title, subtitle or highlight.
Simple text compositions
The text blocks should have the same outer margins on both sides
Each text block should be aligned and positioned in a zig zag pattern
While following the zig zag pattern it should be evident the order of the blocks
Only one color must be used per composition
The size difference between the primary text and the secondary text should be noticeable
Text blocks should be aligned in the space and or with each other
For secondary information we should use Acumin Pro
The first split and the second have different side margins
The third text block is not in a zig zag pattern
The order of the blocks (content) is confusing
More than one color is used
The size between the primary and secondary text block are not different enough
The text blocks are not aligned on anything
Acumin Pro is not used for secondary information
Complex text compositions
The two text blocks (1) caption + title and (2) body text are composed in a zig zag pattern
One color is used per composition
Because there is a lof of text we are not using capital letters for the main title
Because there is a lof of text we are not splitting the title
The two text blocks are in the same X axis
More than one color is used
Capital letters is being used when a lot of text is displayed
We are using Acumin Pro for the primary title