Colours
Overview
Primary brand colours
HEX
#F1F8F9
RGB
241,248,249
CMYK
3,0,0,2
HEX
#17414A
RGB
23,65,74
CMYK
69,12,0,71
HEX
#9A4E00
RGB
154,78,0
CMYK
0,49,100,40
Secondary brand colors
HEX
#FFFFFF
RGB
255,255,255
CMYK
0,0,0,0
HEX
#102C32
RGB
16,44,50
CMYK
68,12,0,80
HEX
#573100
RGB
87,49,0
CMYK
0,44,100,66
HEX
#D9D9D9
RGB
217,217,217
CMYK
0,0,0,15
Primary brand colours
Ocean White
Ocean White is Nordkelp's primary light colour. It is used in backgrounds and as a text and other elements colour on dark backgrounds.
HEX
#F1F8F9
RGB
241,248,249
CMYK
3,0,0,2
Ocean Blue
Ocean Blue is Nordkelp's primary brand colour. It is used in backgrounds mainly, as well as in the logo, icons and other graphic elements.
HEX
#17414A
RGB
23,65,74
CMYK
69,12,0,71
Kelp
Kelp is Nordkelp's main dark color. When in digital, it is used as accent colour (buttons, icons and other graphic elements).
HEX
#9A4E00
RGB
154,78,0
CMYK
0,49,100,40
Secondary brand colours
White
HEX
#FFFFFF
RGB
255,255,255
CMYK
0,0,0,0
Deep Blue
HEX
#102C32
RGB
16,44,50
CMYK
68,12,0,80
Dark Kelp
HEX
#573100
RGB
87,49,0
CMYK
0,44,100,66
Gray
HEX
#D9D9D9
RGB
217,217,217
CMYK
0,0,0,15
Colour rules
Things to keep in mind
Below are a few rules and examples that show how the colours should be used in texts and graphics.
Examples
Background in colour Ocean White.
Text in colour Ocean Blue.
No other color than Ocean Blue should be used in Ocean White background.
Background is in colour Ocean Blue.
Text in colour Ocean White.
No other color than Ocean White should be used for texts in Ocean Blue background.