Photography
Art Direction
Human Photography
Images may feature the team working closely with the product, adding a human touch.
Product Photography
The visual approach makes each shot focus on the product itself. Kelp is constantly portrayed above water when harvesting, drying, and handling it in order to accentuate the texture, quality, and purity of the product.
Examples of use
Image shows a worker, a member of the team.
The image is placed over an Ocean White background.
Image is not bigger than 2/3 of the canvas.
Image shows a random person, not a worker/member of the team.
Images can't be used on coloured backgrounds.
Product is shown alone or being handled by a worker.
Product is never shown with an underwater photography.
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