Typefaces
Headlines
Alliance No.2
Alliance No.2 is used in all large headlines, always in the weight Neutral.
Body text
Instrument Sans
Instrument Sans is used in all text that is not a large headline. Regular is for body text. Medium is for buttons and calls to action. Uppercase will be used for eyebrows in the website.
Examples
Examples of use
Below are examples on how to use the brand typography.
Alliance No.2 – Headlines
Headline is left-aligned.
Line height is 96%.
Letter spacing is -4%.
Text should not be center-aligned.
Text should not be in ALL-CAPS.
Do not put excessive separation between lines.
Instrument Sans – Body text
Text should be left-aligned.
Line height is 1,4 (140%).
Text weight is regular.
Body text should not be center-aligned.
Letter spacing is too tight and line spacing to wide.
Font size can't be medium.
