Logo
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Nordkelp logo
Primary logo
Nordkelp primary logo is the full logomark plus the logotype. It should be used in all branded material that requires a logo.
Breathing space
Make sure the logo has sufficient spacing on all edges to ensure maximum visibility and impact. The rule of thumb is to use the full height of the logo as the guide for the minimum space around.
Logomark
The logomark is a secondary logo used only when the full logotype is not needed, for example as a social media profile picture or in presentations where the primary logo has appeared before.
Breathing space
Make sure the logo has sufficient spacing on all edges to ensure maximum visibility and impact. The rule of thumb again is to use 2 times the kelp's top leaf width as a guide for the minimum space around required.
General rules
Rules
Below are examples that show how the logo should not be used.
Incorrect uses
Do not add foreign objects to the logo.
Do not change the typography.
Do not stretch or skew the logo.
Do not change the layout or disposition of the elements.
Do not change the colours.
Do not change the order of elements.
Do not tilt the logo.
Do not add shadows or other effects to the logo.
Do not include images in the logo or use it for political purposes.