Stern
Fundamentals
The core concepts used to develop a solid and meaningful identity, only relatable to this brand.
Logo
Like a fingerprint, the logo is a non-transferable and an exclusive signature of a brand that communicates the core attributes.
Colors
Colors are irreplaceable. They can sway thinking, change actions, and cause reactions. Used in the right way, they can communicate more than anything.
Typography
Typography is like body language: a simple sign has a lot of hidden meaning. Typography is an identity by itself, and it should be treated delicately.
Graphics
Other recognizable additional brand elements and how to consistenly use them for effective visual communication.
Photography
Photographs tell a story that cannot be told with words.
Applications
Examples on how different brand assets work together to create a consistent look and feel.