Stern brandguide

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Primary logotype

Stern's primary logo is the full text version. It is used in all applications; marketing, web material and various print material.

Clear space

The clear space is the amount of space the logo must have on all sides when used to ensure maximum visibility and impact.

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Secondary logo mark

The logo mark is used in applications when the full primary logo is not needed. For example social media profile photos, or in presentations and brochures when the primary logo has already been presented. This version should not be the primary logo in marketing material.

Clear space

The clear space is the amount of space the logo mark must have on all sides when used to ensure maximum visibility and impact.

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Primary logo – Option 1

This ligature partly extends outside the frame. This version can be used to add to the brand's visual interest in marketing material is often used with shapes and large background photos. Below is an example of how an advertisement could look.

Primary logo – Option 2

This ligature version is used in various materials. This logo works well on large applications like posters and signs, or smaller applications like business cards. The ligature extend all the way to the top and to the side. The ligatures should blend into the primary background when used on top of a shape. Below is an example of how an advertisement could look.

Logo mark – Option 1

This version works well in presentation headers or other applications where the logo mark is used. This version should not be the primary logo in marketing material. Below is an example of how a presentation slide could look.

Logo mark – Option 2

This ligature version extends the S and the T, it fits well inside a small frame. This version should not be used in marketing or print material. Below is an example of a social media profile picture.