Colors
Colors are irreplaceable. They can sway thinking, change actions, and cause reactions. Used in the right way, they can communicate more than anything.
Color documents
Color overview
Backgrounds
HEX
#FAF2DF
RGB
250, 242, 223
Text
HEX
#312F82
RGB
49, 47, 130
HEX
#FEFBF5
RGB
254, 251, 245
Accent colors
HEX
#FFC23B
RGB
255, 194, 59
HEX
#F795FF
RGB
247, 149, 255
HEX
#7965C8
RGB
121, 101, 200
Background color
Seashell
Sheashell is Stern's primary background color. It's used for all large backgrounds; on web, social media, print and other applications.
HEX
#FAF2DF
RGB
250, 242, 223
Text colours
Midnight
Midnight is the primary text colour for light backgrounds. It's never used for graphics or backgrounds.
HEX
#312F82
RGB
49, 47, 130
Ivory
Ivory is the primary text colour for dark backgrounds. It's mainly used with skapes and background photos, it's never used for graphics or backgrounds.
HEX
#FEFBF5
RGB
254, 251, 245
Accent colors
Sunburst
Sunburst is used as an accent color for large shapes, arrows and buttons. It should never be used as a primary background or text color.
HEX
#FFC23B
RGB
255, 194, 59
Fuchsia
Fuchsia is used as an accent color for large shapes, arrows and buttons. It should never be used as a primary background or text color.
HEX
#F795FF
RGB
247, 149, 255
Lavender
Lavender is used as an accent color for large shapes, arrows and buttons. It should never be used as a primary background or text color.
HEX
#7965C8
RGB
121, 101, 200
Color rules
Color rules
Below are general guidelines on how to use the Stern's colours. It is important to follow these rules to make sure all graphics are consistent and on brand.
Things to keep in mind
Main background is in the brand's primary background color, Seashell.
Text in the color Midnight placed on a shape in the color Fuchsia.
Background should never be in text colors, this composition's background color is in the color Lavender.
Text should never be in accent colors, only Midnight or Ivory, this text is in the color Sunburst.
Shapes should never be in text colors, this shape is in the text color Midnight
Primary background is Seashell.
Text color in Midnight.
Arrow and shape in the colours Sunburst and Lavender.
Primary background should not be in text colours, this background is Ivory.
Text should not be in accent colors, this color is Lavender.
Shapes should not be in background colors, this shape is in the color Seashell.
Arrows should not be in text colors.
Text is placed on a less busy part of the photograph.
Text has a better contrast against Sunburst background shape.
Text should be legible when used with photos.
It's difficult to read the dark text in this composition and parts of it disappears into the background photo.
Avoid using Midnight Text on Lavender background.