Graphics
Other recognizable additional brand elements and how to consistenly use them for effective visual communication.
Arrows
Arrow illustrations
Arrows are used to put an emphasis on photos or text. They are colorful and can be used in various sizes.
Examples
One arrow is used to emphasise text.
Arrow is not too small and not to big in relation to the text.
Arrow is within the frame.
Do not use more than one arrow in each composition.
Arrows are either too big or too small.
Arrows should not extend outside the frame.
Arrow is used to emphasise a product photo.
Do not redraw the arrow, they should not have straight lines.
Do not place arrows on top of images or text.
Circle shape
Circles
The circle shape is used as a background element to add depth to various applications. It's used with photos and headlines.
Examples
Circle in the colour sunburst.
Shape is used as a large background element with product photos.
Do not use more than one circle at a time.
Do not put circles over product photos or text. They should always be in the back.
Circles are too small.
Circles should only be in accent colors, not text colors.
Shape in the color Fuchsia.
Shape is used as a background element for a headline, text flows slightly over the shape.
Do not use more than one shape at a time.
Shape behind text is too small, it should fill up the corner and sides.
Do not put shapes on top of text.
Large shape in the colour Sunburst.
Shape is used as a background for product photos.
Shapes should not be in text colors.
Do not put shapes in front of photos.