1. FundamentalsCore attributesMother brand: Stjórnarráðs Íslands2. LogosDownload logosPrimary logoSubcategory logosLogo rules3. TypographyDownloads fontsPrimary font4. ColorsDownload colorsColor overviewPrimary colorsSubcategory colorsColor rules5. Visual assetsDownload assetsIllustrations and Patterns6. ApplicationsDownloads applicationsStandard applicationsOther applications

Last updated

13 february 2025

Sýslumenn

An online brand guide to understand the basic structure of your visual identity, and how all parts work together to create an exclusive world made for your company only.

Fundamentals

The core concepts used to develop a solid and meaningful identity, only relatable to this brand.

Logos

Like a fingerprint, the logo is a non-transferable and an exclusive signature of a brand that communicates the core attributes.

Typography

Typography is like body language: a simple sign has a lot of hidden meaning. Typography is an identity by itself, and it should be treated delicately.

Colors

Colors are irreplaceable. They can sway thinking, change actions, and cause reactions. Used in the right way, they can communicate more than anything.

Visual assets

Other recognizable additional brand elements and how to consistenly use them for effective visual communication.

Applications

Real and conceptial visual representations showcasing the cohesive look of the brand.

Fundamentals
Fundamentals
Core attributesMother brand: Stjórnarráðs Íslands
Logos
Download logosPrimary logoSubcategory logosLogo rules
Typography
Downloads fontsPrimary font
Colors
Download colorsColor overviewPrimary colorsSubcategory colorsColor rules
Visual assets
Download assetsIllustrations and Patterns
Applications
Downloads applicationsStandard applicationsOther applications

This brandguide was created and designed by Jökulá. If you have any questions don’t hesitate to contact us at:

jokula@jokula.com