Colors
Colors are irreplaceable. They can sway thinking, change actions, and cause reactions. Used in the right way, they can communicate more than anything.
Download colors
Color overview
Primary colors
HEX
#003d85
RGB
0, 61, 133
CMYK
100, 75, 0, 18
HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0
Primary tints and shades
HEX
#001E42
RGB
0, 30, 66
CMYK
100, 87, 44, 50
HEX
#B2C5DA
RGB
178, 197, 218
CMYK
35, 17, 9, 0
HEX
#D9E2ED
RGB
217, 226, 237
CMYK
18, 8, 5, 0
Subcategory colors
HEX
#DC9C57
RGB
220, 156, 87
HEX
#70A38B
RGB
112, 163, 139
HEX
#8B7178
RGB
139, 113, 120
HEX
#E58F65
RGB
229, 143, 101
HEX
#D05353
RGB
208, 83, 83
HEX
#749FA7
RGB
116, 159, 167
HEX
#944257
RGB
148, 66, 87
HEX
#375B89
RGB
55, 91, 137
HEX
#808BB1
RGB
128, 139, 177
HEX
#2F5398
RGB
47, 83, 152
Primary colors
Primary blue
Primary blue is Sýslumenn's main color. Used for all relevant and important elements as well as text.
HEX
#003D85
RGB
0, 61, 133
CMYK
100, 75, 0, 18
Dark blue
Secondary color for illustrations and small text.
HEX
#001E42
RGB
0, 30, 66
CMYK
100, 87, 44, 50
Fallback blue
This color will only be used when no other colors of the palette have enough contrast with the elements. An "in between" tone of blue for specific elements when the dark is too dark and the bright is too bright.
HEX
#B2C5DA
RGB
178, 197, 218
CMYK
5, 17, 9, 0
Bright blue
Bright blue is going to be used to provide contrast in backgrounds or other elements instead of using the white.
HEX
#D9E2ED
RGB
217, 226, 237
CMYK
18, 8, 5, 0
Primary white
Sýslumenn's primary white color. It's used as the main background in light mode, as well as text on dark backgrounds.
HEX
#F8F8FD
RGB
255, 255, 255
CMYK
0, 0, 0, 0
Subcategory colors
Skírteini og vottorð
Specific category color only for "Skírteini og vottorð"
HEX
#DC9C57
RGB
220, 156, 87
Shade
For illustrations and patterns.
HEX
#6E4E2D
RGB
110, 78, 45
Light 1
Only for patterns and backgrounds.
HEX
#F4E1CD
RGB
244, 225, 205
Light 2
Only for patterns and backgrounds.
HEX
#FAF0E6
RGB
250, 240, 230
Leyfi og löggildingar
Specific category color only for "Leyfi og löggildingar"
HEX
#70A38B
RGB
112, 163, 139
Shade
For illustrations and patterns.
HEX
#375146
RGB
55, 81, 70
Light 1
Only for patterns and backgrounds.
HEX
#D4E3DC
RGB
212, 227, 220
Light 2
Only for patterns and backgrounds.
HEX
#E9F1EE
RGB
233, 241, 238
Andlát og dánarbú
Specific category color only for "Andlát og dánarbú"
HEX
#8B7178
RGB
7, 196, 255
Shade
For illustrations and patterns.
HEX
#46383C
RGB
70, 56, 60
Light 1
Only for patterns and backgrounds.
HEX
#DCD4D6
RGB
220, 212, 214
Light 2
Only for patterns and backgrounds.
HEX
#EEEAEB
RGB
238, 234, 235
Fjölskyldumál
Specific category color only for "Fjölskyldumál"
HEX
#E58F65
RGB
229, 143, 101
Shade
For illustrations and patterns.
HEX
#724833
RGB
114, 72, 51
Light 1
Only for patterns and backgrounds.
HEX
#F6DDD1
RGB
246, 221, 209
Light 2
Only for patterns and backgrounds.
HEX
#FBEEE8
RGB
251, 238, 232
Hjónaband
Specific category color only for "Hjónaband"
HEX
#D05353
RGB
208, 83, 83
Shade
For illustrations and patterns.
HEX
#682929
RGB
104, 41, 41
Light 1
Only for patterns and backgrounds.
HEX
#F1CBCB
RGB
241, 203, 203
Light 2
Only for patterns and backgrounds.
HEX
#F8E5E5
RGB
248, 229, 229
Gjöld og innheimta
Specific category color only for "Gjöld og innheimta"
HEX
#749FA7
RGB
16, 159, 167
Shade
For illustrations and patterns.
HEX
#3A5053
RGB
58, 80, 83
Light 1
Only for patterns and backgrounds.
HEX
#D5E2E4
RGB
213, 226, 228
Light 2
Only for patterns and backgrounds.
HEX
#E9F1F2
RGB
233, 241, 242
Þinglýsingar og vottanir
Specific category color only for "Þinglýsingar og vottanir"
HEX
#944257
RGB
148, 66, 87
Shade
For illustrations and patterns.
HEX
#4A212D
RGB
74, 33, 45
Light 1
Only for patterns and backgrounds.
HEX
#DFC6CD
RGB
223, 198, 205
Light 2
Only for patterns and backgrounds.
HEX
#EFE3E6
RGB
239, 227, 230
Fullnustugerðir
Specific category color only for "Fullnustugerðir"
HEX
#375B89
RGB
55, 91, 137
Shade
For illustrations and patterns.
HEX
#1A2D45
RGB
26, 45, 69
Light 1
Only for patterns and backgrounds.
HEX
#C3CEDC
RGB
195, 206, 220
Light 2
Only for patterns and backgrounds.
HEX
#E2E6ED
RGB
226, 230, 237
Lögráðamál
Specific category color only for "Lögráðamál"
HEX
#808BB1
RGB
128, 139, 177
Shade
For illustrations and patterns.
HEX
#404658
RGB
64, 70, 88
Light 1
Only for patterns and backgrounds.
HEX
#D9DCE8
RGB
217, 220, 232
Light 2
Only for patterns and backgrounds.
HEX
#ECEEF3
RGB
236, 238, 243
Kosningar #1
Specific category colors only for "Kosningar". This subcategory has 3 colors, the blue being the primary one.
HEX
#2F5398
RGB
47, 83, 152
Kosningar #2
Specific category colors only for "Kosningar". This subcategory has 3 colors, the blue being the primary one.
HEX
#BC2237
RGB
188, 34, 55
Kosningar #3
Specific category colors only for "Kosningar". This subcategory has 3 colors, the blue being the primary one.
HEX
#FFFFFF
RGB
255, 255, 255
Color rules
Color usage
How to use the colors of the brand.
Visual examples
Text should be always be the primary blue color. Exception: The darker version of the primary blue should be used for text smaller than 16px (web) or 12 pts (print).
Only the "Light 2" tint should be used for backgrounds.
The "Light 1" should be used only when images are placed on top, like in the image for the example.
Don't use any other color for background or text.
Use the primary color for covers or marketing assets only (like social media).
When using the primary color as cover, the text will always be white.
Only for subfamilies, the text will always use the darker color of their own palette.
Illustrations will always be used in the darker color of the palette.