Fundamentals
The core concepts used to develop a solid and meaningful identity, only relatable to this brand.
Core attributes
Every decision made in creating this branding rigorously follows these concepts. This is why your branding holds meaning and is, therefore, unique and non-transferable. We encourage you to embrace these core ideas as a guiding compass for every aspect of your company.
GUIDANCE
We guide people through the most important moments of their lives.
RELIABILITY
An established, respected, and oldest branch in politics.
SERVICE-DRIVEN
We are present in the lives of our citizens. We are a part of their journey.
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Mother brand: Stjórnarráðs Íslands
This branding follow most of the principles of it's mother brand: Stjórnarráðs Íslands. You can find it's online branguide here: https://www.stjornarradid.is/gogn/honnunarstadall/
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